Cannabis tourism is no longer a fringe market; it’s a rapidly expanding segment with significant economic potential across the globe. In countries where cannabis is legal, such as the U.S. and Canada, the regulated cannabis market has opened up new prospects for tourism.In 2023, the U.S. cannabis tourism market dominated the market for the largest share of over 50%. The market is expected to experience substantial growth in the coming years, driven by rising demand for unique experiences, growing legalization and regulation. The global cannabis tourism market is projected to reach $23.7 billion USD by 2030, a compound annual growth rate of 12.38%.

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